Thoughts on Michael Wesch Video

Michael Wesch made a video posted on YouTube on how media has changed. During the 2007 Superbowl, millions of dollars are spent in creating premier commercials that play during game breaks. For the first time ever, a cost free, home made video stood atop the most watched videos during the Superbowl. Michael Wesch figured out how significant new media would be, and was able to communicate these ideas to millions of others across the world. As an anthropologist, his perspective on new media showed that user generated content and communication would connect the world in an overwhelming fashion. Instantly, a new community would be formed through video where people could share and copy ideas from one another along with creating new and original ideas.